Bringing 4,000 entrepreneurs across the mountains, “Moulding Outdoors” won Zero2Million A+ round financing

Industry good news.

The outdoor sports brand Taoye Outdoor announced that it has received a Zero-Yuan level financing from Zero2IPO of the Zero2IPO Group and the funds have been fully paid. Wu Dasheng, the founder, said that this round of financing will be mainly used for corporate brand building, core team building, business expansion, and outdoor line resource development.

Taoye Outdoor is affiliated to Beijing Taoye Zhenghe Tourism Culture Co., Ltd., established in February 2008. It is an outdoor high-end event and base operating service provider. It is positioned as a platform for the future outdoor sports new life style and is committed to promoting high-net-worth people through the outdoor. The sport cultivates sentiments, enhances physical fitness, and creates a healthy lifestyle; then, led by high-net-worth individuals, outdoor sports become a healthy new lifestyle that the middle class and even the entire nation can participate in.

In recent years, it has become common practice for entrepreneurs to participate in outdoor sports. Wang Shi once completed the "big feat" of climbing the highest peaks of the seven continents and crossing the north and south poles. Pan Shiyi likes to broadcast Beijing's PM2.5 on Weibo after running outdoors every day. Feng Lun gave Taiwan's roundabout as his 50th birthday present. The high-net-worth people they represent are actively leading the development of outdoor tourism. At present, China is in the early stages of the explosive growth of outdoor industries. Every year, 130 million people carry out outdoor activities such as hiking and outdoor leisure (occupied by 9.5% of the total population), and 60 million people carry out outdoor activities such as mountaineering, climbing, and hiking. 4.38% of the total population. Compared with the United States, which accounts for nearly 50% of the outdoor sports participation rate, China is expected to have five times the growth of customer base in the next decade. Taking into account the growing trend of customer prices in the context of leisure travel growth, the future of China’s outdoor tourism market will increase. More than trillion grades. "The nine routes we currently have are all in the tens of millions of scale. Together, they are the maps of China. They can take all the land and terrain and solve the problem of repurchasing. This is a big IP. "Wu Dasheng introduced.

In terms of product type, the races organized by the outdoor team include experiential events and professional events. The former is mainly for entrepreneurs and high-net-worth individuals and is currently an important source of cultivating outdoor income; At present, Taoye Outdoor has completed the national layout of nine line resources and has established strategic cooperation with more than 20 major business schools in China. More than 4,000 entrepreneurs have participated in the various races in the mold industry and formed more than 100 highly active enterprises. Urban entrepreneurial community; accumulatively provides outdoor mission training for nearly 2,000 domestic companies. The compound annual growth rate is 200%. For this round of investment, the person in charge of the Strategic Investment Department of Zero2IPO Group stated: “First, the outdoor team of Taoye has a very strong sense of mission and is passionate about outdoor sports. Second, as China’s economic development and the living standards of its residents improve, Sports, tourism, and cultural outdoor trekking are gradually becoming popular fashion among high-net-worth individuals and are expected to lead the general public to participate. Therefore, outdoor markets have great potential for growth. Third, Taoye Outdoor is well positioned in the market segment and has good Soaring foundation."

In March 2017, Taoye Outdoor obtained Huagai Capital's RMB 10 million A-round investment.

Beijing Taoye Vertical and Outdoor Culture Communication Co., Ltd. is a group-building organization that provides one-stop construction services for enterprises. It covers three high-end outdoor sports events, outdoor training and training bases, and outdoor sports bases. It has been formed on the basis of silk. Roads, Kubuqi Desert, Tea Horse Trail, Hulunbeier Prairie, Shennongjia and other nine outdoor sports bases of different terrains; ten years focus on: deep excavation of corporate employees, senior management, and customer team building activities; Tao Ye’s pioneering travel Mission Construction, as of December 31, 2016, has accumulated 2768 service users, of which there are 86 top 500 companies and more than 400 listed companies. It has become the preferred construction company for outdoor training for domestic companies. The customer retention rate is as high as 75.7%. Become the best in the industry.